Heres one example: at one point in the interview, which is held in one of her absolutely beautiful homes, the interviewer says, Whats one thing youre really sick of? Her answer: Clickbait . This is just perfect, and utterly professional, for several reasons: First, its a one-word answer simple, clear, memorable
Nearly all stores (85.7%) offered discounts on VLN, such as manufacturers coupons for $3 off one pack, $20 off one carton, and 1 pack for $1, which is a fraction of Illinois and federal cigarette excise taxes combined ($4.99)
Simultaneously, nobody can put them into danger
The genius in these advertisements was not only the selection of a particular interest audience, but also the creation of collectable, topical sets of 24 or 50 cards